It’s 2019 and if you don’t promote your business online, you’re already behind. 81% of consumers turn to the web when looking up products they need, and if your business isn’t there, chances are they’ll turn to your competitors. To make sure this doesn’t happen, you need to come up with your digital marketing strategy and give internet users a chance to take a closer look at your products. But what tactics are the best when it comes to digital marketing? Here are five of them that have proven to be extremely effective.

Use quality visuals

In order to stand out in the digital era, one of the most important things you need to do is use visual content when promoting your business. Visuals have gained dramatic popularity in the last couple of years and it seems they’re only going to play a bigger role in digital marketing in the future. According to some reports, a piece of content gets 94% views if there’s a relevant image attached to it. The reason behind this is that the human brain absorbs visual information much quicker than any other stimuli. Hire an in-house graphic designer or find a company that can create visuals for your digital marketing efforts.

Create powerful content

One of the best things about the internet is that it allows you to use your expertise to connect with your customers. People turn to the web every time they need information, and professionals who’ve been in the industry for some time are who they’re going to trust the most. Not only will they notice your business if you post quality content but they’ll also share it and leave comments, which only helps you expand your customer base. Take a writing course online and make sure every piece of content you upload to your website is exactly what people online are looking for.

Earn your customers’ trust

With so many people using the web, not every website can be trusted. In order to earn your customers’ trust, you need to be transparent about everything your company does. When it comes to web, what you can do is provide them with enough information about your business. Including a terms of use to your website is also a great way to add credibility to it. Not everyone is going to read it but just having it there makes your site look more trustworthy. Depending on the type of work your company does, grabbing vendor contracts templates is also a good idea.

Make your website mobile-friendly

Majority of businesses still use desktop design and miss out on potential customers who access their website using a mobile device. In fact, 77% of adults now own a smartphone and most of them use it to browse products and services they need. This means that making your website mobile-friendly is an absolute must. Start by making the information web users look for is easy to find, since mobile users often browse the web on the go. Also, think about how visible your buttons are on mobile and see if they’re too close to each other. Perform regular mobile testing and you’ll get the idea of how mobile users feel about your website.

Connect with other businesses online

All successful businesses are already online and connecting with them can do wonders for your business. For example, you can look for companies in your industry that don’t sell the same product you do and ask them to give you shoutouts and do the same for them. It’s a win-win situation as both sides get some exposure for free. Also, there are platforms such as LinkedIn where you can meet other business owners and open up new opportunities for your business. Also, set up a page for your business and update your company status on a regular basis.

To sum up

It’s safe to say that keeping your business afloat is almost impossible if you don’t promote it on the web. However, with so many businesses getting online, it can take a lot of hard work to get yourself noticed. Use the five tactics covered in this post and you should soon see your online presence starting to yield better results.

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