It is no secret that many businesses are finding success on online platforms. Whether via websites or blogging or social media platforms, it has become necessary for businesses, both large and small, to make their presence felt online. A small business can enjoy success online by strategically, methodically and comprehensively marketing itself.

This means combining search engine optimization and search engine marketing. Search Engine Optimization (SEO) and Search Engine Marketing SEM), digital growth and success are almost always guaranteed.

A  Comparison of SEO and SEM

Many websites like have invaluable information onSearch Engine Optimization and Search Engine Marketing. The two of them should never be considered separately because when they are used together, brands are able to establish successful digital campaigns. That said, it is best to look at them individually with a bid to understand their separate values and significance.

Search Engine Optimization

  • SEO is defined as the practice of increasing the quantity and quality of traffic to your website through organic search engine results. Quality SEO, therefore, translates to being able to get traffic flowing to your site from your target customers via their own searches.
  • SEO is very important if you plan on creating online exposure for your Even a startup needs to get the word out there about their business. If your business cannot be found on a search engine, it will not benefit you and you will barely make any sales.
  • Getting started on establishing an SEO foundation is not as complex as all the literature will have you believe. You can do it in these simple steps:
  • a) Create a Google My Business account.
  • b) Figure out your target audience and your target keywords.
  • c) Create social media accounts.
  • d) Create and build a blog.

Pros of SEO

  • Strengthens your website and makes it visible to customers.
  • Attracts traffic to your website.
  • Increases exposure to your brand.
  • Makes it possible to reach new markets.
  • Gives your brand a competitive edge.
  • Opens up interactions with customers beyond business hours.

Search Engine Marketing

SEM involves the promotion of websites by enhancing their visibility in search engines via advertisements. Advertising is paid for and brands are able to increase visibility, which has the ripple effect of attracting more hits and more conversions. You can create traffic via sponsored links which are displayed above search results.

Pros of SEM

  • Your information appears in the right place.
  • Creates fast results by targeting already interested persons.
  • Creates a competitive advantage for small businesses facing off with large corporations and still delivers a sizeable return.
  • Expenses are customized to fit any budget, thus it is affordable.

SEM and SEO work best when applied together as a search on a website like or any other related site would show you. Together, the two engines produce better results which would work very well for your business.

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