Are you are starting a new business, and have a bunch of great ideas that you want to implement? Well, the first essential step that you need to take is to choose an appropriate business name, and then register it, so that you make sure that no one can interfere with your business efforts.

The fact is that there is a lot in your company’s name, and choosing the right one may even be challenging. You need to be aware that it is what makes you stand out from your competition, and has a direct effect on your clients’ perception of who you are. Basically, with the right name, you may even instill some amount of trust before you’ve even entered a business venture with someone.

What this means is that you need to take your time, think carefully, and do some proper research, before you decide what you’re going to call yourself. In this article, we are going to discuss some of the aspects of naming and registering your company that you should keep in mind.

Choose a name that describes what you do

You need to choose a name that does a good job of describing what your business does. It’s always a bad idea to pick a name that is way too general, because people will have no idea what you are all about, and a lot of them won’t really care to find out.

If you call yourself “Jesse’s”, it could be any kind of store. However, if you call yourself “Jesse’s Sports Shop”, your customers will have a pretty good idea of what they can find in your shop. Still, getting too specific is a bad idea too. If you call yourself “Jesse’s Sports Shoes”, you will brand yourself as a single kind of product, and hinder your ability to branch into other niches later.

Get creative with words

Stuffing your business name with keywords is no longer an effective idea. Simple keywords won’t attract your customers’ attention. However, what you can do is modify the words in a creative way, and tell what your business is about without sounding bland. Take common words and change their spelling in an interesting way. Companies like Digg, Compaq, or Flickr, have done a great job when it comes to this. So just sit down and get your creative juices flowing.

You’ve thought of a good name? Make sure that it isn’t taken

When coming up with a good name, or a list of names that you think would fit your company perfectly, you need to make sure that they aren’t take up by another business. For example, this is why you have the Australian Business Register. It’s an online database that you can freely use to look through businesses registered by name, Australian Company Number (ACN), and Australian Business Number (ABN).

After you have made sure that no company has taken up the name that you intend to use, you must also think about the fact that you are most probably have a business website. Therefore, it is important that you find out whether the given domain name is available for you to use.

Get advice from an expert

You might find yourself in the situation that you simply don’t know how to name your company, because the options you had in mind are taken, and you’re out of any effective ideas. If you are on a budget and it won’t hurt spending some money, you should look for a professional agency that helps businesses with their names. While some of them cost a lot, their packages also include things such as designing your logo and general branding.

If you don’t have that much money to spend, you can hire a contractor or a consultant. They won’t charge you as much, but it would be a smart idea to contact other businesses in order to get references so that you know that you have the right person for the job.

Register your business

In the case that your business is a corporation, limited partnership, or a limited liability company (LLC), the general case is that you can register your business name along with filing the articles of organization, articles of incorporation, or a statement of a limited partnership. This way no one else will be able to use your name.

Still, you must keep in mind that sometimes you won’t be selling your products or services by using your official name. This especially goes for LLCs, as they would prefer avoiding having that acronym within their name when they do business. In that case, you have to register a fictitious name under which you are going to be dealing with your customer base.

As the intention of every business is to grow, every IP lawyer will tell you that it would be wise to register your name as a trademark. It protects you from any other business attempting to use your name, as well as one that can easily be confused with it.

In summation

Choosing and registering your business name are very important steps for your company. First of all, you want to have a name that will properly reflect what you do, be easily remembered, as well as creative and unique. Of course, it is essential that you find out whether the name that you have come up with isn’t already taken by another business. Finally, by registering your name, you will make sure that no one else can use it, or try to mimic it in order to steal your customers.


Bio: David Koller is a passionate blogger and copywriter for Media Gurus, mainly interested in business and Digital Marketing.

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