Running a digital business is an opportunity for you to run a more frugal enterprise while maintaining the same amount of efficiency. This is due to the fact that you can work with a much smaller team, avoid getting a lease on the office and a fact that you can fully exploit a BYOD model. This is what allows so many Australian enterprises to run efficiently with as few as 3-5 employees. Still, if you find yourself in a scenario where you’re not completely happy with the state of your digital business, how do you go from there and improve productivity? In other words, how do you enhance the efficiency of your digital business? Here are four methods that could be of help.

1.      Reduce operating cost

The efficiency of your business is often measured in its ability to generate profit and the profit is calculated by deducting operational costs from your total income. This means that one of the simplest ways to increase your profit is to reduce the operational expenses of your business. There are several ways to do so and the choice is yours. First of all, infrastructural technology like landline is probably something that you no longer use, so why not ditch it, to begin with. Second, in the digital era, it’s fairly easy for you to go paperless, which should lower the amount of money that you spend on supplies. The use of technology can, in general, make a strong case for a more frugal business model.

2.      Hire a specialist agency

In order to boost the efficiency of your digital business, you may sometimes need some outside help. What this means is that you should look for the aid of specialists in the field of customer experience, data and analytics, as well as technology consulting. By improving in these three areas, you’ll grow the efficiency of your business by quite the margin and achieve a much greater level of corporate efficiency. It’s also a good idea to work with local firms, if possible, in order to facilitate cooperation and coordination. For instance, if you were to run a Victoria-based digital business, finding management consulting firms in Melbourne would be your first priority.

3.      Facilitate the check-out process

One of the biggest reasons for shopping cart abandonment is the inability of your audience to get to where they want in the quickest fashion possible. This is especially true in the world of e-commerce where your audience just wants to come to your store and make a purchase. In order to improve on this front, all you need to do is allow them to make a purchase without having to register. Sure, you should ask for their email in order to add them to your email list and so that you can sell them a digital receipt, but this should be about it. The simpler you make this the better conversion rates you’ll see.

4.      Strengthening your brand

The very last thing you need to consider doing is to find a way to strengthen your brand, thus improving your brand recognition and brand awareness, at the same time. In order to achieve this, you need to know your audience and make the message that they want to hear. To do so, you need to create a name, logo and message that will appeal to them and suit the industry that you are in. Next, you need to know the traits of the demographic that you’re dealing with and make sure that you approach them through all the right channels. Lastly, when working with influencers, make sure that you know exactly who they are, seeing as how associating yourself with the wrong type of people may set you far behind.


As you can see, there are so many methods for you to consider, ranging from a DIY restructuring of your business structure, all the way to entrusting this to professionals. Keep in mind, though, that this is an investment that’s bound to return many times over.

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