For any craft or trade, there are two things you need. The first one is the skill required to set yourself apart from the competition, while the second is having quality tools of the trade. Even the best carpenter wouldn’t be able to do much with a saw that constantly bends or a hammer that falls of the handle every time it is used. The same principle applies in the world of e-commerce, the only difference being that tools this time aren’t set in the physical, but in the digital world. This being said, here are some things to consider for your optimal e-commerce toolkit.


Have Reliable Analytics Tools

The way they handle time and burn rate is the foundation of the success when it comes to small-to-medium e-commerce businesses. In other words, without knowing how your website works and which marketing techniques are effective, you will be wasting both your precious time and resources. This is where analytics tools come to the fore. Of course, with the rise of the digital landscape, the number of such platforms has grown as well.

One of the most obvious choices for tracking your website’s performance is Google Analytics. First, apart from its user-friendly interface, this platform offers a plethora of advanced settings that will help you analyze smaller subsets of your data successfully. Second, by using it, companies can also focus on some specific metrics of interest to them, such as the time spent on site, average per-visit values or bounce rates. Alternatively, there’s a wide range of other analytics tools, including MailChimp, RetentionGrid, KISSMetrics, Adobe Marketing Cloud and many more.

Improving ROI

Business is all about making money and sometimes the best way to increase your profit is to cut down on your expenses. For example, every single event management company out there has the same major problem – how to distribute and sell tickets most efficiently. Usually, they opt for the middlemen, which ends with them paying a small fortune in commissions alone. On the other hand, by finding a third party WordPress event ticketing plugin, they can deal with these issues on their own. While a middleman requires a commission for every ticket they sell, plugins like Tickera charge only fixed fee for using the software.

Build a Solid SEO Strategy

The next step in building a profitable e-commerce website is optimizing it for search engines. When looking for a particular product or service, customers always open the sites on the first few pages on Google. In this case, the majority of traffic and, of course, the profit goes to the best-ranking websites. In order to climb to the very top of Google’s searches and establish yourself as an authority in your niche, you need to have a reliable SEO strategy. This usually includes numerous aspects of online marketing, such as keyword research, crawl optimization, competitor analysis and creating meaningful content for your e-commerce blog. Most importantly, the array of SEO tools you might choose is pretty wide, including SemRush, Google Keyword Planner and Buzzsumo.



Gathering, processing and analyzing data properly are all cornerstones of surviving online. Not only does this data guarantee better ROI, but it also improves the overall effectiveness of your business. In a world where business keeps migrating into digital environment, getting ahead of these e-commerce trends means being head and shoulders above your competition.

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