Innovating your business is the key to success, seeing as how it allows you to do your same old tasks in a completely new and significantly more efficient way. Nonetheless, not all innovation options will be available to you as a small business. Investing in robotics (like Amazon did with Kiva Systems) is a concept that’s simply too expensive for 99 percent of enterprises, but fortunately, you don’t always have to spend a fortune in order to pivot or innovate. With that in mind and without further ado, here are several suggestions for the innovation of your business.

1.      Start using business intelligence

The first thing that a first-time entrepreneur needs is a way to make their decision-making process less biased. The simplest way to achieve this is to choose the right BI (business intelligence) platform. In the modern world, even the smallest of businesses have access to an incredible volume of data, however, harvesting and prospecting data is not the one and the same. With adequate BI software, you’ll get all you need in order to turn this data into actionable information, which might be just the thing that your business needs. Keep in mind that this is a digital and scalable solution, meaning that it’s fit for any enterprise regardless of its size.

2.      Consider going for cPanel hosting

The next thing you need to think about is the hosting of your website as the means of securing a firm presence in the digital environment. This is where cPanel hosting might be an option worth considering. This tool is incredibly easy to set up and it requires merely 20 GB of space. The number of features that you get from this is simply staggering, which means that you’ll get to fully customize your website and online accounts. One more feature that’s a huge selling point in favor of cPanel is its portability. It will allow you to transfer your website from one company to another without any problems. Finally, cPanel hosting is compatible with all forms of browsers, which is a huge plus, even in a Chrome-dominated industry.

3.      Introduce cloud computing

Switching to cloud can allow your business to cut costs, increase the security of its data and make its operations more scalable with a single decision. Nonetheless, there’s a huge difference between a public cloud service and a private cloud service, even though the majority of people nowadays are using a hybrid. For an enterprise, however, it might be worth your while to look for reliable private cloud providers in order to enjoy the full privilege that comes with it. This way, you get a much lower total cost of ownership, as well as greater security, privacy and customizability.

4.      Be more efficient at gathering feedback

Customers often offer a different perspective from even the most skilled of analysts, which means that, as a business owner, you’ll find yourself in a situation where you need to listen to what they have to say. Sure, they may not know much about the technical aspect of e-commerce, on-site SEO or website architecture but what they do understand is the customer experience. This single metric can determine whether your business is on the right track or not. Just knowing that there’s a problem is the first step in solving it, which is why you need to keep your ear to the ground for any indicators of trouble. The more ways you provide for them to leave feedback, the better.

5.      Relying on a remote workforce

Lastly, you might want to start considering migrating your workforce into the digital environment. You see, there’s nothing wrong with keeping a small, coordinated in-house staff, however, there might come a time when this will no longer be enough. When this happens, what you need are some additional employees and the best way to get them is to start hiring freelancers. This workforce model is incredibly flexible and scalable, seeing as how most of them will either work on commission or be on performance pay. This means that you can pay them for the current project and then not prolong their contract once the project is over. It really is that simple.


As you can see, all of the above-listed five innovations are systemic and ingenious, meaning that they provide you with a permanent boost to your business and a reliable competitive edge. Still, for this to work as it should, you need to find the right way to integrate every one of these trends into your already existent business model. This might be a tad trickier but it’s definitely not impossible.

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