Content is king in the marketing world, and there’s no doubt about that. The main reason content marketing is considered to be one of the most, if not the most effective and efficient marketing strategy is that it provides any audience with value. Content helps to educate, entertain and inform
It’s 2019 and if you don’t promote your business online, you’re already behind. 81% of consumers turn to the web when looking up products they need, and if your business isn’t there, chances are they’ll turn to your competitors. To make sure this doesn’t happen, you need to come up
As a new business on the market, you’ll find a plethora of guides and walkthroughs that suggest patience, however, patience and inactivity are not one and the same. Sure, when your business starts growing, you’ll find out that the digital footprint of your business grows exponentially and not linearly. This
Starting a one-man company is an idea that has so many benefits. First of all, you get to call all the shots, make all the calls and grow the company at your own pace. The cost of running a one-person startup is incredibly low and you don’t have to worry
One thing that is universally true is that every marketing campaign has an agenda. Still, constantly pushing for hard-sell isn’t going to get you very far. You see, every relationship works on a principle of mutual gain, which means that your content needs to benefit both you and your audience.
Social media is probably the most important marketing channel a small business has. It allows you to be in constant connection with your customers and clients and to have access to data about how they interact with your company. That’s what makes building a social media brand that important. It’s