Facebook is an important element in the social media industry and it surely plans to further entrench its position on the top. The company is able to dominate the desktop-based online implementation, in the same way; it is also rapidly growing on the mobile industry.
Facebook is able to live up to an impressive standard and it continues to perform really well. Beyond simply converting the typical desktop experience to mobile-based implementation, the company has built an expansive ecosystem optimized for mobile devices. Here are three things other social media services need to learn from Facebook.
#1. Great apps:
Facebook has billions of active users and many of them are mobile users. Facebook app is one of the popular in both Google Play store and iOS App Store. Facebook Messenger is the most popular app in both platforms. The company has released 44 official apps, through different subsidiaries and publishers. They include the main Facebook app, Facebook Mentions, Facebook Groups, Facebook Pages Managers, Slingshot, Rooms and Paper.
Instagram is one of Facebook’s main subsidiaries and it has released three five official apps across iOS and Android platforms. Although not all of these apps are big success, they are effective channels to direct people to mobile-based implementations of Facebook. Emerging social media services should consider releasing a few mobile apps that can attract the attention of mobile users.
#2. Embedded external content:
Facebook offers so many interesting contents that about 20 percent of data utilization through mobile devices is through Facebook. The social media service allows users to smoothly embed external content on its page.
We could paste a link on the Facebook post and a snapshot of the website is displayed. We could also directly play videos from YouTube and other multimedia sharing services directly on Facebook’s page. Instagram was the first to see significant mobile traffic through embedded external videos. Other social media platforms should include the same capability to ensure users stay on their pages.
#3. Effective advertising implementation:
Facebook obtains most of its revenue through advertising. There’s a huge social media audience on mobile devices and it is important to deliver a wide array of information for them. Facebook has positioned itself as an effective platform that can target specific groups accurately. Advertisers need to be aware of users’ behaviours both offline and online. The company has a vision for how its future advertising ecosystem should grow.
Facebook isn’t only a mass reach product, but also a highly personalized product. Facebook’s custom-built advertising platform is targeted towards its existing users and repeated impressions on their pages will eventually lead to actual visits and hopefully, sales. The company has also released the Audience Network and it allows advertisers to effectively extend their ads campaigns to multiple mobile apps.
Facebook is now able to compete against major online players, including Google and Yahoo, thanks to its sheer consumer base scale. The ads dollars are poised to further flood into the digital ecosystem and other social media networks should take advantage of this opportunity.