In today’s digitally focused culture, marketers have had to mandate just about every aspect of their strategy. In regards to Internet Marketing, there is probably no segment that has developed more rapidly or diversely then content.
The philosophy behind contemporary content marketing is its hypersensitivity to engagement. The Internet has not only formulated a new platform for communication to society, but has also given marketers and advertisers possibly their greatest and most effective weapon yet—transparency.
John Lemp, who is at the cutting-edge of this philosophy with his groundbreaking company Revcontent, has forced companies to reevaluate their marketing agenda. In fact, 30 percent of Smart Insight business readers believe content (as with last year as well) will be their capstone Internet Marketing tool for 2015 —outweighing Big Data, SEO, Marketing Automation, Social Media Marketing, etc., by a large margin.
Now, you may be asking yourself, “How is Content Marketing positioned to change in the upcoming year.” Well, reality is, there are most likely boundless ways in which content marketing could be positioned to evolve; however, if you’d like to explore deeper into the threshold of content marketing, here is how you can pigeonhole your expectations.
- The Added Value of Content Creation
As you may be well aware, creating relevant and valuable content that is of high quality is a difficult expenditure. It takes a plethora of elbow grease, dedication and research to create content that really captures the interest of B2C and B2B enterprises. Being as though content marketing is the leading instrument to expand a company’s brand image and message, it comes as no surprise that the percentage of digital marketing budgets will largely be consumed by content creation.
- The Progression Of Content Personalization Will Be At It’s Forefront
The heightened focus on content personalization comes in response to the significance it provides consumers and businesses in terms of trust. Personalization platforms, such as social media, have forced companies to demonstrate superior content that brings a customized memorandum to its brand’s image. Expect content personalization to continue to escalate its value for establishing transparency for a businesses’ target outreach.
- Don’t Forget About Engagement With Visuals
Thanks to the development of modern technology and ease of uploading, downloading and streaming videos, content visuals have never before been as affective as they are today. Referring back to the “progression of content personalization” and how social media is completely reshaping our ability to reach consumers, investors, clients, etc., visual engagement has become the new vehicle of storytelling. With a click of a button, businesses can give visible access into their world in whichever medium they choose to pursue.
- Measurement Tools Are Increasingly Becoming More Popular
Analytics has reached a new simplicity for businesses. Never before has there been a way to comprehensively understand what “our” audience is looking at or interested in. In particular, marketers have become increasingly consumed by A/B testing, which provides broadly examined results without the needed assistance of folks who are experts in analytics. As of now, everyone is capable of being an analytical expert.
- On-The-Go Content Will Finally Get The Attention It Deserves
Businesses have surprisingly just started to really understand the value of reaching its target outside of the office. Finally, marketers are designing platforms specifically for mobile users. Consumers today want all-around, wall-to-wall, 24/7 access to communication, which is why electronic tools such as digital signage have paved the way into a new era of how to reach “on-the-go” consumers. Mobile users want the ability, ease and comfort of being at home or in the office to be translated on the road. Whether they are shopping, eating lunch, waiting at the airport, riding an Uber or evenexercising—they want access, which is why you can expect to see a thicker budget dedicated solely for reaching the mobile-user.
- The Disparity Between Social Media & Content Marketing Will Be Virtually Non-existent
The walls between social media and content marketing will enviably come down and coexist cohesively with one another. Nothing is more organic that combining the elements of social media with high-quality content, and savvy-marketers have already swiftly combined the two. In the coming years ahead, you can expect a stronger intertwinement between these two powerful marketing devices.